Redesigning a P2P app that prioritizes security and convenience, enabling users from any generation to use a digital wallet with ease. The goal is to create an enjoyable tool that makes money handling easier, not only for users themselves but also for those they care about.
We analyzed four of Venmo's competitors that could have similar features. They only focus on just transferring money from one to another, lacking friendliness and communication between users.
We began our user research by empathy interviewing 12 people, varying from students in their early 20s to parents in their 50s. From the interviews, we overall found out that users need to feel safe, connected to their close ones, and have their budgeting tool handy.
We gathered data from the empathy interviews and categorized it into overlapping groups to understand users' most essential needs in money management.
1. Users want their money and cards to be kept in one place.
2. Users need assurance and guidance on using money related app, to feel safe and less overwhelmed.
3. Users want to feel organized, keeping track on its own and its relatives' spendings.
To enhance empathy for our target audience, we created POVs for each persona, gaining deeper insights to address their common daily challenges.
We utilized HMW(How Might We) strategy on each persona to easily brainstorm ideas and discuss on app features.
Created journey maps to broaden our understanding of personas so that we can find more relatable insights to solve their potential problems.
Money apps these days confuse users, especially mid-aged adults with familiarity and security concerns in technology.
We all like to thrive off a simple lifestyle. People also like to leave the house, carrying something light without multiple items, but still need to bring important IDs with them.
As a first step for ideation, we created an overall site map to visualize how individual pages relate to each other.
Next, we created a task flow for each persona to ensure we design the right product for our target audiences.
For final step of ideation, we created specific wireframes from low to high, for each task flows.
After creating low- to high-fidelity wireframes, we tested them with a wide range of users (from 20s to 50s) and noted their feedback to further improve the Venmo app.
1. Instead of adding cards on the profile page, users preferred having them on a card page, as it’s easier to navigate.
2. Instead of going back to previous page(s) to send money, users preferred having direct access to pay/request on the chatroom page.
3. Rather than entering the budget in settings, users preferred direct access to edit the budget on the Travelers page. This makes the task less confusing and eliminates the need to navigate to a completely different section.
4. When users first start the app, they prioritize syncing contacts and adding the first payment method.
- Made us aware of importance of ensuring digital accessibility for all users, from tech-savvy users to non tech-savvy users.
- Gave us the opportunity to develop a broader range of features for users from diverse backgrounds.
- Based on today's fast-paced society, people rely more on all-in-one apps and a simpler lifestyle.
-Our empathy interviews provided us with a deeper understanding of information from a variety of user perspectives
-When it comes to money, everyone wants to feel confident in how they manage it and to enjoy a seamless experience.
